More than 1,530 women across North America were surveyed to learn what interests them most about cannabis.

• 90% of women are interested in trying cannabis, claiming the interest is for medicinal reasons.
• 70% of women feel a friend’s recommendation plays a key role in their purchasing decision.
• 42% stated their last cannabis purchase was spontaneous.
• 39% of those who haven’t tried cannabis listed not liking the idea of smoking as a primary reason.
• 10% of women cited anti drug campaigns as a reason for not having tried cannabis.

Other interests were skin care, jobs, sex, dining, and retail.

Canadian women were surveyed with recreational legalization in mind on Oct. 17, 2018, legalization date.

They were interested in:

1. Reducing organized crime.
2. Potential for more research.
3. Less stigma.
4. Cannabis tax money used for public good.
5. Purchasing from legal sources.
6. 16% of Canadian respondents say they will consume more once the drug is legalized.
7. 45% of Canadians surveyed say they are now more aware of cannabis’ health benefits.

The takeaways between American vs. Canadian women are:

U.S. — — — — — — — — — — — — — — — — — — — — Canadian

33% — — — — — — Frequently smoke joints — — — — — — — 50%

42% — — — — —— Frequently smoke from a pipe — — — — — — 18%

23% — — — — Completely agree they understand the

science behind cannabis — — — — — — — — — — — — — — — — 11%

75% — — — — — — -Lack a trusted online resource — — — — — 78%

45% — — — — — Worry that cannabis dispensaries will lead to

product getting into the hands of those who are

underage. — — — — — — — — — — — — — — — — — — — — — -30%

56% — — — — Use cannabis as a substitute for alcohol —— — 35%

34% — — — Are interested in joining the cannabis industry — -18%

Even the Moms chimed in with their results:

• are talking to their kids about cannabis
• 50% are open with their teens about their use
• 46% would prefer their children consume cannabis over alcohol (when of age)

(Source of this survey: Van der Pop, Women and Weed Survey, Sept. 2017.)

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