More than 1,530 women across North America were surveyed to learn what interests them most about cannabis.
Other interests were skin care, jobs, sex, dining, and retail.
Canadian women were surveyed with recreational legalization in mind on Oct. 17, 2018, legalization date.
They were interested in:
The takeaways between American vs. Canadian women are:
U.S. — — — — — — — — — — — — — — — — — — — — Canadian
33% — — — — — — Frequently smoke joints — — — — — — — 50%
42% — — — — —— Frequently smoke from a pipe — — — — — — 18%
23% — — — — Completely agree they understand the
science behind cannabis — — — — — — — — — — — — — — — — 11%
75% — — — — — — -Lack a trusted online resource — — — — — 78%
45% — — — — — Worry that cannabis dispensaries will lead to
product getting into the hands of those who are
underage. — — — — — — — — — — — — — — — — — — — — — -30%
56% — — — — Use cannabis as a substitute for alcohol —— — 35%
34% — — — Are interested in joining the cannabis industry — -18%
Even the Moms chimed in with their results:
(Source of this survey: Van der Pop, Women and Weed Survey, Sept. 2017.)