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Spotlight Series: Sasha Perelman; Forward by Revolver

Forward, by Revolver, is an experiential agency created for cannabis brands and consumers to engage on a thoughtful and visceral level, unparalleled in the industry. Curated environments combine education, advocacy and awareness with immersive, memorable experiences and Sasha Perelman is the woman working behind the scenes to ensure all guests have the time of their lives. Perelman works with producers and brands from across the globe to create her events, one of which was recently coined “The best pot party in California” by Rolling Stone.

HOW DID YOU GET INVOLVED IN THE CANNABIS INDUSTRY?

I attended a lot of cannabis events in LA and felt like every event was a bunch of people getting stoned. I had a vision to curate and produce experiences that help showcase the versatility of cannabis as a self-care tool. I believe there is much more to cannabis then “smoking weed and getting high”.

TELL US A LITTLE BIT ABOUT FORWARD 

I’m the founder and experience producer at Forward, by Revolver – an experiential agency created for cannabis brands and consumers, to engage in a thoughtful and visceral level, unparalleled in the industry. I create curated environments that combine education, advocacy and awareness with immersive, memorable experiences, dedicated to moving the industry forward.

WHAT TIME DOES YOUR DAY TYPICALLY START AND WHAT DOES A NORMAL DAY LOOK LIKE TO YOU? 

I start around 7 am, brew some coffee, make my bulletproof, meditate and journal. The first hour of my day is dedicated to me. No emails or social media beforehand! This definitely sets the tone for the day and helps get me grounded.

My days vary, which is why I love what I do. I’m running and operating two companies – my corporate events company out of NYC and my passion project Forward, out of LA. I work on conceptualizing innovative ideas for clients, finding dope venues, writing articles and of course, answering the bottomless slew of emails in my inbox! 

When I’m not working, I’m outside enjoying the glorious LA sunshine and cooking delicious meals!

WHAT IS YOUR VISION FOR YOUR COMPANY GOING FORWARD?

My vision for Forward is to design experiential programs that educate, entertain and connect canna-curious consumers. To create environments in which people feel empowered with enough knowledge to augment the narrative + perception of cannabis. I’m partnering with MARY Magazine to roll-out a content series in members-clubs such as SoHo House + NeueHouse, globally!

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